This digital and print series was created to promote SCOPE Productions (a University of Iowa entertainment company) and CAB’s (a university club aimed at creating free sober experiences on campus) end of the year festival, Springapalooza. A carnival during the day followed up by and EDM show at night, these organizations wanted a loud look to their assets. Using bold coloring and layering to signify the energy of EDM: these assets helped translate the energy at the event.