experience
Design Lead — University of Iowa Performing Arts Department
Handled full-cycle distribution of print materials across Iowa City
Designed digital and print assets (posters, IG, newspaper ads) for theater, dance, and music department events
Worked remotely with distributed teams, adhering to strict brand guidelines (University fonts/colors)
September 2024 – Present
Graphic Design Director - SCOPE Productions
Supervised design team, assigned projects, gave feedback, and coordinated campus promotional rollout with the marketing director
Created promotional assets across print, web, and social media, developing a repeatable content strategy with the marketing team (use of posters, digital displays, etc.
Directed branding, merchandise, and digital content for organization-held concerts and campus-wide events, collaborating with artist teams and co-host orgs
Coordinated poster distribution, chalking, and campaign rollout across campus and local venues
June 2024 – Present
Visual Merchandiser - Target
Directed the visual presentation of the style, tech, and beauty departments, ensuring displays reflected current trends and Target’s brand identity
Translated sales data and consumer insights into creative floor layouts that highlighted best-selling products and drove sales
Developed a strong eye for branding, aesthetics, and customer experience, applying design principles to retail merchandising strategies
August 2022 – 2025
Arts Administration - The Englert Theater
Gained experience in branding and marketing for performing arts events, aligning visual materials with the theater’s identity
Experienced the differences between non-profit and for-profit venues in the Iowa City area.
Summer 2024
contact
Laishamedinadesigns@gmail.com
(319) 331-1166
Iowa City, IA 52240
technical SKILLS
Adobe Photoshop - 9.5/10
Adobe Lightroom - 8.5/10
Adobe Illustrator - 9/10
Adobe Indesign- 8/10
Canva - 8/10
Figma - 9/10
Webflow- 8/10
personal SKILLS
Spanish - Fluent
Digital Marketing
Content Creation
Marketing Planning
Event Promotion
Branding
education
University of Iowa
Art BA + Criminology Minor
Anticipated May 2026