Magdalena Bay & The 502s

This series, created for the University of Iowa’s 2024 Homecoming Show, co-headlined by Magdalena Bay (an up-and-coming, chart-trending synth-pop duo) and The 502s (a folk band known for their upbeat and friendly sound). The goal was to design a cohesive visual identity that celebrated both artists’ contrasting styles while maintaining a unified promotional look across all platforms. The campaign included digital signage around campus, social media graphics, A-frame posters, handbills, and full-size print posters.