Tyler, the Creator is an artist I’ve long admired for his unique sound, sharp lyricism, and the otherworldly storytelling he builds through his visual campaigns (something I felt fell short in the cover art for his latest album). Don’t Tap the Glass, explores the feeling of breaking through constant supervision to define one’s own identity: encouraging the listener to think, move, and speak freely. This redesign aims to allow the consumer to see the boundary breaking spirit Tyler sings about; using close up, invasive, visuals and a caution-tape yellow the design creates a feeling of constant surveillance. Paralleled by the glass shatter representing defiance and playful merchandise such as the fake mustache the viewer is reminded to live truly.