adidas campaign (concept)

This postcard series aims to blend culture and fashion, just as Adidas did with their soccer x Gazelle collection. This design was created with the intent of being used as collectible inserts for each shoe's packaging. This marketing asset not only shows the gazelle’s legacy but also the importance of soccer in culture: showing that both the shoe and the sport are more than objects. They represent identity and tradition; using the slogans “more than a sport. more than a shoe.” and “united by the game. defined by the culture.” the campaign highlights how soccer and culture are deeply intertwined.