adidas gazelle campaign

This conceptual postcard series inspired by the Adidas Gazelle soccer team campaign was designed as collectible inserts for shoe packaging. The cards connect the Gazelle’s legacy to global soccer culture: showing that both the shoe and the sport are more than objects. They represent identity and tradition. Using the slogans “More than a sport. More than a shoe.” and “United by the game. Defined by the culture.” the campaign highlights how soccer and culture are deeply intertwined.