Upcharge coffee

Upcharge coffee is a conceptual branding project for a dairy-free, prepackaged iced coffee designed for young professionals seeking a reliable energy boost without the discomfort that can come with traditional dairy products. The visual identity was built around the brand's bold, energetic personality, using vibrant colors, strong typography, and dynamic design elements to create packaging, advertisements, and merchandise that feels confident, modern, and ready to fuel the day (just like the product itself).